Join the change, an overarching and all-customer-facing company tagline.
In the unpredictable world context, extreme changes occurred during the roll-out of the tagline: war, recession, and energy prices.
Our challenge was scaling and flexing join the change to work effectively at all levels of the business. Retail offers to sustainability campaigns.
As the account's lead creatives, we produced copy and design from a whole-of-business perspective. Making change relevant for a retail offer: "Easy ways to change and save this winter" freed the line from its generous origins.
Change at a product level was never difficult. Easy change. Change is easy with great value. Change with something you rely on. Change plans, not providers with more plans from AGL.
Copy as a design element is legally less restricted. Legally, 'Stack & Save', a visual device housing copy differs from the word 'save' in a headline. As saving sentiment at a retail level is essential, we freed the copy from legal claims.
Offers and terms change. Stack & Save is a way to refer to all of AGL's bundles and offers, a single-minded visual device with motion housing ever-changing retail offerings.
Merging copy and design, our team surpassed business and legal hurdles whilst adapting to AGL's diverse service offerings.
A perfect blend of business needs and creative problem-solving. Crafting 'Stack & Save' at Big Red, home of Coles' 'Down down' was a win.
AGL product teams also loved 'stack', implementing product stacks rather than the all-to-familiar 'bundles' that AGL and competitors have offered for years. An ownable device directly connected to how energy, internet and mobile with AGL stack up and stack your savings.
