👇 Finn is a lead copywriter and content specialist.
Belonging to Australia's best digital and advertising agencies.
Self-managing freelance content — from social to brand building.
At the heart, Finn's an ideas man, always idea-first and copy-led. 👇

Selected work & key skills

Full-Service Creative Energy for AGL
LEAD COPYWRITER ACROSS ALL CHANNELS FOR AGL'S BRAND / RETAIL / DIGITAL ADS

Addressable for all copy and tone decisions. Copy lead in client meetings with a great team.

High-pressure copy and campaigns during 2023-4's energy wars. Flexing tactical offers with brand campaigns and big retail offers.

Seeing masters Ted H bring joy to energy's cost of living crisis, AGL do do that" aired on TV.
Energy was fun.
Freelance Brand Strategy & Content
BRAND / COPY / TONE.
WELLY UPCYCLED SMOOTHIES.


Pre-launch strategy, all the way to roll-out. Single founder led business, ongoing support whenever needed.

Scalable content docs and creative direction across 3 brand personalities; Welly, Welly Kids & Welly Adults.

Good for you and the planet.
Awarded Filmmaker & Published Artist
DIRECTOR/WRITER
ANIMATOR/CREATOR

Content, art, short films, made and funded out of youthful ambition. 3 films, two countries, give states.

Travelled the world, won an award.

Also a hand drawn animator. Animated a proposal for a dude.  Plus, a music video for ARIA noms, a 90's grunge band from my hometown, Melbourne.
Love Them With Us
a Drop-Off PSA
CHEP NETWORK. G8 EDUCATION.

Drop-off guilt is real.

As a parent we know at the end of the day thecare and education from caring professionals is a gift.

Like homework, it's not fun, but it's your future. (Depending learning style).

This was an incredible unique, COVID ridden production solution. That's prepared me seriously as to realities of having kids,


Finn's career highlights


Full-time Finn started at Deepend & VERSA (2017—2021). Intern to writer from product building to marketing, email automation.

Next CHEP Network (2021 — 22), advertising above and below the line.

Sharpened craft with amazing creative directors and industry leaders at Big Red Communications Group, for AGL, youi and more. (2023)

A hard worker, Finn's ran his own creative content business since 2017.

Finn finds time for art too, exhibiting solo shows, and award-winning films in Australia. Finn’s creativity never stops.

See my origin story.



Tertiary Arts Prize - Best 3D Work - 2018 - Winner

Young Lions - 2016 - Shortlisted

D&Ad - 2016 - Shortlisted

B&T's 30 Under 30 - 2018 - Shortlisted


Big Ideas for Youi & Afterpay
Social and creative copy and content for big idea opportunities. Some came to life.

Major repositioning with clients, Youi. Finding real ways or at least entertain ways as to exactly how.

Tricky beyond legal teams, concepts were wildly bold and loved by client. Kept in draw.

Working with our Creative Directors + Animation team gave amazing knowledge. Social recuts, sizing, placements and the brand campaign's evolution as per KPI's.
Summer 24/7 with
7-Eleven
Celebrating 50 years of Summer Sorted with 7-Eleven via CHEP Network.

This is a 24/7 native ad that transitions between night and day.  We segmented the ads placements to correspond with the TVC's vision at day and night to sell the relevant products.

AM Coffee. Lunchie Sauso rolls. Evening Ben & Jerry's. Everyday items. 7-Eleven's ready for your summer.
Share a Coke in a
Chat & User Flow
COCA-COLA VIA
AMAZON AUSTRALIA X VERSA

"Ask alexa to share a coke."

With VERSA, a young writer and creativew adding fizz and fun to function of a voice app design.

Live collaboration, planning and workshops w/ Coca-Cola and Amazon.

Content Strategy for the Future of Art Sales
Leading a content team and UX writing partner. Plus PR and marketing.

Content strategy and plan for a tech startup revolutionising Art sales. Pre-launch PR strategy. Published in the Herald Sun!

During the launch we solidified the product with user testing key user journeys for the blog and product pages to purchase art.

During the entire process our team was interviewing artists globally., creating content to help launch and sell their art.


6 years, 3 Agencies, National Campaigns. No Awards.

Looking back, my summit is ahead. My folio does pique interest. But isn't a top.

Don't waste time, budget, creative energy, and customer's trust or cash. Value propositions need substance.

A digital-first creative, keeping ahead of trends, ears to the ground, hands busy, always thinking.

All channel creative. Message hand in hand with designStrategic base for TV, radio,

Socially trained in the meta; loves variant testing, data-led creative decision making. AI savvy yet old school loving.

FREELANCE COPYWRITING

“Finn helped launch my brand, writing, content, video editing, social posting and testing… Finn is a true creator who stays inspired, engaged and on the ball.”
Ursula Lane-Mullins, Senior UX designer at NAB

"Finn is our go-to copywriter and brand-building gun; he fits into any project flexibly, bringing creative flair and digital sensibilities."
Tom Brownie, CEO, The Natives

BIG RED COMMUNICATIONS

“We'll miss your energy, mate; you put it all in every day; thanks for all you did at BIG RED"
Ted Horton, Owner & CEO

"So much love for you Finn, our clients will miss you too"
Polly Aspinall, Group Account Director

"Such a great team player, thanks for all your work"
Madeleine Egan, Lead AD

CONTENT MANAGEMENT + 
DELIVERY

"Finn's an exceptional individual. Smart, capable, creative, and willing to go the extra mile to get things done. He's also level-headed, flexible and able to think on his feet. I have no doubt he will go far, and would recommend him to anyone.

Nathan Haslewood, Content Lead ANZ

Short films & animations

Phosphene

Definition: The hallucination behind the eyelids caused by pressure or absence of light.

Phosphene considers a screen's purpose untied to a viewer.

Translating a screen's thoughts and images, it observes by merging found footage with external footage of digital displays in their surroundings. Contrasting the rapid modernisation of Beijing with the vacant landscapes within Inner Mongolia.

The screen without a viewer is resituated as a mirror, replaying an inherited reflection of the society and structure they are installed or displaced within.

The film and sculpture were displayed at the Inside Out Museum in Beijing, and  public spaces in Melbourne, KINGs artist run gallery, and Testing Grounds next to the NGV in Southbank.

Downpour

'Downpour' is a meditation on 'white guilt' and a critique of colonisation's misguided good intentions, highlighting that Aboriginal communities in Australia still lack access to clean water.

The film follows a white man carrying a solar-powered water fountain in an Elizabethan style, paralleling the route of explorers Burke and Wills.

Through this absurd journey, the film underscores the lack of contextually relevant support for Aboriginal communities in the desert.

The film was unplanned; the footage was captured along the way, depicting the ill-prepared man's struggle, bare feet on hot asphalt, and the unrelenting backdrop of the Australian desert eroding the objects of colonial civilisation slowly.

After the Tone

'After the Tone' is a film and sculpture on joblessness. For many young adults, a "proper job" defines identity as a capitalist norm.

The film follows a character who, after losing their job, drifts aimlessly with their belongings in an empty city. Shot between 2 and 5 am in Melbourne, the absence of people shows the city as purposeless.

The film's sole proof of current human life is a 5-metre neon sign suspended over a commuter freeway. The neon work invites calls and is connected to a live number. During the exhibition, the film loops, mirroring 9-5 monotony, with confused public calls layered as audio. It won a national prize upon its 2017 release.

Mind (Animation)

'Mind' was shortlisted for Victoria's 'Top Arts'. A charcoal stop-motion that uses sound and visuals to take the viewer on a journey through the monkey mind of humans.

Inspired by the quote: 'He who makes a beast of himself gets rid of the pain of being a man', Samuel Johnson.

The animation has thousands of hand-drawn frames with no computer effects.

Caution contains strobe-like lights and loud sounds.