Role: Conversational designer and copywriter with VERSA, owned by Deepend. One of Australia's first voice tech start-ups.
The idea: In a world-first, Australians could receive a free personalised Coke delivered to their doorstep by simply saying, “Alexa, let’s share a Coke."
The approach: Keep it simple, add a sprinkle of the unexpected.
We had three weeks to design, script, test, and certify the Alexa app, or 'skill'.
With complexities around recording names, the best solution was recording a mobile number.
We automated a personalised text with fitting summer emojis, with a coupon for the free personalised 'Share a Coke'.
We worked with marketing agencies Ogilvy and Coca-Cola to create branded visuals for Amazon's Alexa.
Finn added more than words to this project...
Working with Coke to source official sound effects, like the iconic fizz of a coke freshly poured.
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Throughout the campaign period, Australians asked to share a Coke with Alexa more than 12,000 times.
Two thousand bottles were planned to be given away for the entire campaign.
It only took 12 hours for all 2,000 to be claimed.
A further 4,000 bottles were added, they went in 48 hours.