In a cost-of-living crisis, we are budget-balancing.
Defining life's essentials, to work out the non-essential joys we can afford to hold onto.
AGL's electricity plan with Netflix balances the need for home energy without cancelling home entertainment.
Through vision, radio and copy we showed customers how to strike this balance.
Our budget for food and shelter now includes streaming our favourite show. Can't live without freshly folded sheets? Can't live without Bridgerton.
Director Tony Robbins plus teamwork between creative and client made energy fun.
Mundane TV dinners contrasted with absurd ergonomic entertainment headsets.
With AGL wherever there is power connected, our characters were plugged into their favourite show.
Can't live without Netflix, Ted's enigmatic proposition for what we are giving up or what we can't live without as cost of living increases.
