Senior content, copy, and communications in digital and creative ad agencies. Well-versed across all the industry acronyms are second nature: ATL, BTL, D2C, B2C, B2B, FB, IG, 9:16, 16:9, 1:1, 4:5, TVC, OOH, LBD, POS, www., WCAG, (F–K), .GOV, .EDU, CMS, FED, HTML, JVS, UX etc.
Finn has scripted and co-produced major TVCs and managed content design for digital projects.
Finn's copy, creative, and digital expertise are assets to any job. Collaborating closely with clients or coworkers, Finn creates shared goals, delivers attention-grabbing content, copy, and creativity, and maintains attention to small details.
Need a writer and beyond? Let's chat!
I'm a copywriter who wants to bring more than words to my work.
A classically trained artist,
e-commerce business owner, human history and behavioural psychology buff. Finn applies a broad knowledge base to 'the work'.
Blending big-picture thinking and digital-first creativity to produce the final assets. Matching the brief and picking up the finer details noted along the way.
Writing, storytelling, narrative, content strategy. Asset in meetings, quick-thinking, peacemaking, sits comfortably in client chats. Due diligence in grammar land, I still prefer headlines minus full stops.
A design-minded, fine artist in my free time. Self-produced award-winnning short films, can edit film, animatics, lo-fi animation. A copywriter who loves the tools?! Figma native, website builder and subscribed to the full-suite creative cloud.
Social advertising hacks and trends. Video edits via mobile — an avid AI user, too. GPT to help strategically generate insights, broad ideas, and fine-tune formatting. Midjourney prompt engineer helping create low and high fidelity concepts.
Supporting and leading copy/content across two agencies for AGL. This is the best work.
Entirely created with myself and co-director, 2017-20, one awarded nationally, one exhibited in Beijing.
It's ok, it's natural, so is working, real parents, real early education.
FREELANCE COPYWRITING
“Finn helped launch my brand, writing, content, video editing, social posting and testing… Finn is a true creator who stays inspired, engaged and on the ball.”
Ursula Lane-Mullins, Senior UX designer at NAB
"Finn is our go-to copywriter and brand-building gun; he fits into any project flexibly, bringing creative flair and digital sensibilities."
Tom Brownie, CEO, The Natives
BIG RED COMMUNICATIONS
“We'll miss your energy, mate; you put it all in every day; thanks for all you did at BIG RED"
Ted Horton, Owner & CEO
"So much love for you Finn, our clients will miss you too"
Polly Aspinall, Group Account Director
"Such a great team player, thanks for all your work"
Madeleine Egan, Lead AD
CONTENT MANAGEMENT + DELIVERY
"Finn's an exceptional individual. Smart, capable, creative, and willing to go the extra mile to get things done. He's also level-headed, flexible and able to think on his feet. I have no doubt he will go far, and would recommend him to anyone."
Nathan Haslewood, Content Lead ANZ
Full-time Finn started at Deepend & VERSA (2017—2021). Intern to writer from product building to marketing, email automation.
Next CHEP Network (2021 — 22), advertising above and below the line.
Sharpened craft with amazing creative directors and industry leaders at Big Red Communications Group, for AGL, youi and more. (2023)
A hard worker, Finn's ran his own creative content business since 2017.
Finn finds time for art too, exhibiting solo shows, and award-winning films in Australia. Finn’s creativity never stops.
See my origin story.
Tertiary Arts Prize - Best 3D Work - 2018 - Winner
Young Lions - 2016 - Shortlisted
D&Ad - 2016 - Shortlisted
B&T's 30 Under 30 - 2018 - Shortlisted
